Privacy policy.

Last Updated: 5 April 2023

Ekwe.app LLC (“Ekwe,” “we,” or “us”) is proud to offer the Ekwe mobile-based music platform, which is available for download and access via the Apple Store and Google Play Store (the “App”). We also provide information and resources about our App via our website located at ekwe.app (the “Site”). The App and the Site, together with all software, information, data, materials, and content offered thereby or contained therein, are collectively the “Services.” 

Ekwe respects privacy and is committed to protecting personal information.  This Privacy Policy (the “Policy”) explains our practices for handling information we may collect and use about website visitors, customers, business partners, and others with whom we interact in providing the Services and operating our business.  This Policy applies to information you provide to us through the Services, when you communicate with us, and through our other interactions with you.  It describes the types of personal information we may receive, how we may use and disclose the information, and certain rights and options individuals may have regarding their information.  Use of our Services is also subject to our End User License Agreement. 

Important Information About This Policy

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements.  As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information. 

To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that where we have an ongoing relationship with you and any of the data you have provided becomes no longer accurate that you keep us informed of this so we can amend our records accordingly.  By providing us with personal information or using our Services, you expressly consent to the information-handling practices described in this Policy.  If you do not agree with this Policy, please do not use our Services or provide us with your information.

Children’s Privacy

Our Services are generally available to the public and general audience services. That said, certain license models for use of our Services may permit the collection, use, and disclosure of the personal information of children under the age of 13. For more information about our practices regarding children’s personal information, please read our Children’s Privacy Policy. 

Information We Receive

A. Personal Information

For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual.  Specifically, the personal information we receive can be categorized as follows.

  • Contact information – first name, last name, email address, mailing address, telephone number. 

  • Account information – account username, account password, account number, and other information that we may request or that you may provide relating to your account. 

  • Transactional information – details about your transactions with us, including method of payment, payments received, payment details, transaction history, and other information relating to any payments transmitted to us by you. Note that all payments facilitated via the Services are submitted to and processed by a third-party vendor of Ekwe. Please review such provider’s terms of use and privacy policy carefully to learn more about their personal information collection, use, and disclosure practices.

  • Marketing information – details regarding informational and promotional materials you may have requested or received from us, the Services in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.

  • Communication information – copies of communications and inquiries you have submitted to us, including through email, calls, chatbots, and features available on our Services.

  • Device and usage information – details regarding how and when you use our Services, including the device used to connect to our Services or software, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our Services, and information about your interaction with our Services.

We collect this information when you visit or navigate our Services, fill in forms on our Services, submit inquiries to us, sign up for or pay for a subscription, communicate with us (including by phone, email, or otherwise), visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”  We may also collect information about you from third-party sources and information about you that is publicly available.  

B. Automatically Collected Usage and Device Information

Like most websites or mobile applications, our Services use various technologies to automatically collect information about visitors.  Those technologies include:    

  • Cookies.  Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes.  We use cookies to personalize visitors’ experiences on our website, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze our Services traffic.   For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org.  Please note that if cookies are disabled, you may not be able to enjoy certain features of our Services.

  • Log Files and Device Identifiers.  We use log files to track actions occurring on the Services and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.

  • Web beacons and other technologies.  Our Services may use other tracking tools, including web beacons (also known as clear gifs, pixel tags, and single-pixel gifs), which are small electronic images embedded in content and email messages that are not ordinarily visible to users.  Web beacons allow us to track pages and content accessed and viewed by users, as well as to monitor email readership.

  • Analytics.  Our Services may also use third-party analytics tools such as Google Analytics.  You can find more information about how data is collected and processed in connection with the Google Analytics service here.  You can also read Google’s privacy policy here.

The information collected through these technologies may be combined with personal information or aggregated with other information from our Services.  We may share information about your use of our Services with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

C. Information from Other Sources

We may obtain both personal and non-personal information about you from our business partners, contractors, suppliers, and other third parties and add it to other information we have collected.  We, and the third parties we engage, may combine information we collect from you over time, and across the Services, with information obtained from other sources.  This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you. 

D. Social Media

If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts.  Social media platforms operate independently from us, and we are not responsible for the personal information that you choose to submit or link on any social media platform.  We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

How We Use Personal Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

  • Negotiating, entering into, and managing our relationship and agreements with you, including providing our Services and processing payments from you.  

  • Providing and optimizing your experience using our Services and ensuring that our content is presented to you in the most effective manner. 

  • Communicating with you and responding to your inquiries and communicating regarding our Services, your subscription, our agreements with you, and other issues.

  • Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.

  • Managing customer service issues, including issues relating to the performance of our Services and customer feedback.

  • Developing, updating, and improving our Services, including the content of our App, and user experience, and otherwise improving our knowledge and insights regarding users and customers.

  • Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the Services or the purchase or use of our Services.

  • Enforcing our agreements with users and customers, complying with our legal or regulatory obligations, and defending or advancing legal claims.

  • Notifying you about changes to our Services or material changes to this Policy.

  • Providing you with surveys or otherwise soliciting feedback from you.

  • Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Personal Information” below.

Our Marketing Efforts

We may send you direct marketing communications from time to time including news, updates, offers, and other promotions relating to our services and activities. We will only send marketing messages where the law allows us to do so and, in the event that you no longer wish to receive marketing from us, then you can always unsubscribe using the option provided in the footer of the communication you have received or by contacting us using the information below.

Disclosure of Personal Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law.

In addition, we may share your information with the following types of entities:

  • Service providers and vendors we use to facilitate our business operations and administration. These third parties have access to your personal information only to perform specific tasks on our behalf and are obliged not to disclose or use it for any other purpose. For example, our service providers include (i) IT and system administration providers, (ii) data storage providers, and (iii) vendors to facilitate payments and payment processing. Please note that our parent company and affiliated entities may act as service providers on our behalf. 

  • Marketing and advertising vendors that may assist with lead generation, hosting information relating to customers and potential customers, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.

  • Analytics vendors in order to understand our Services traffic and usage patterns, optimize our Services, and identify potential new customers.

  • Affiliated entities who may use your information to provide you the details of their services or otherwise market to you. 

  • Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

  • Our professional advisors and partners, such as lawyers, investors, brokers, accountants, and other similar advisors. 

  • Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.

  • Other parties for any purpose we disclose at the time you provide the information.

Protection of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification.  Please be aware that no data transmission over the Internet is 100% secure.  While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us, and you do so at your own risk.

Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information.  We try to offer you meaningful choices regarding your personal information.  Some choices you have regarding personal information include the following.

  • Marketing Emails – As required by applicable laws, you can opt-out of receiving promotional emails from us by clicking the “opt out” or “unsubscribe” link in any such promotional emails and following the instructions provided. 

  • Cookies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies.  Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same.  Please note that if you disable or delete cookies, you may not be able to access or use certain features of the Services.

  • Ad Identifier Tracking – Depending on your device operating system, you may be able to disable third-party tracking of your mobile device through your device operating system settings (e.g., by disabling the identifier for advertisers associated with your device). To learn more please review the policies and publications offered by your operating system provider on this issue. 

  • Google Analytics – As discussed above, we use Google Analytics in connection with the Services.  If you would like to refrain from having your data collected by Google Analytics, Google has developed an opt-out browser that you can use.  You can find more information on how Google uses information it collects here.

  • Declining to Provide Information – You can choose not to provide us with information we may request through our Services, but that may result in you being unable to use certain features of our Services, request information about our services, or initiate other transactions with us.

  • Do Not Track Mechanisms – Please note that our Services does not honor “Do Not Track” signals, and such signals will not impact the operation of this Services.  

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

Links to Third-Party Websites

Our Services may contain links to third-party websites.  Such websites have separate privacy policies that you should review.  We do not control these third-party websites and are not responsible for the content of linked websites or those companies’ data-handling practices. 

International Transfers

Ekwe is headquartered in the United States and, as a result, the information you provide to us may reside on servers or workstations located the United States.  You understand and consent that information you provide may be transferred to the United States.  You also understand that the data protection laws in the United States may be different from those of the country where you reside.  When we transfer personal information to the United States, we will implement appropriate and suitable safeguards to protect such information as may be required by applicable data protection laws.

Changes to this Policy

Please note that we may change this Policy from time to time.  If there are changes to our Policy, we will post them here and update the “Last Updated” date at the top of this document. Continued use of this Services after any changes is deemed to be acceptance of those changes.  Accordingly, we encourage you to check the Policy periodically for updates.

How to Contact Us

For questions or more information about our privacy practices, please contact us by e-mail at info@ekwe.app or by using the contact information provided below:

Ekwe.app LLC

c/o Licensing and Privacy

1817 Knox Ave S

Minneapolis, MN 55403